Ghanaian actress and well-known personality on the video-sharing app, TikTok, Martina Dwamena, well known as Asantewaa has recently bragged about the prowess possessed by TikToker in Ghana in making musicians thrive in the industry with their songs.
Speaking in an interview on the just-ended episode of the United Showbiz aired on UTV, Asantewaa intimated that most TikTokers receive calls from musicians for promotion of their projects on the platform.
She averred that it doesn’t matter how relevant and powerful the musician is or how long the music has played the game but as it stands now, songs cannot garner the desired attention on social media without the help of TikTokers.
“It doesn’t matter how long you have played your music game, when you release the song it is no longer about the craft unless the song is being given to us, else you will have to jam to the song yourself”, she said.
She claimed that TikTokers are the only people with the capabilities and skills to make the song trend on social media in order to reach the desired prominence, else the song might probably fail to penetrate the market.
Well, this comes after the numerous assertion made by some Ghanaian music industry players about the newest intervention, TikTok. The majority has concluded that the video-sharing platform holds the capabilities to enable songs to penetrate the music market.
TikTokers are the main instruments used in achieving such purposes, hence most musicians have adopted the new system of making judicious use of the platform to promote their songs aside from using the traditional media.
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